How Mobile Application Management (MAM) Helps with App Updates

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IT administrators can securely deploy and manage mobile applications on company smartphones and tablets using Mobile Application Management (MAM). In contrast to Mobile Device Management (MDM), MAM’s primary task is to distribute and manage apps to employees, business partners, and customers without having to access their entire device. IT admins can control the delivery and policies of enterprise apps and organize them by category within in-house app libraries.

The use of enterprise apps is rapidly growing with the increasing number of organizations transforming into mobile-first work environments. From deleting to installing and updating, whatever size enterprise you have, MAM is essential to ensure all mobile devices are running the right apps with the latest version in adherence to the company’s policies.

MAM enables efficient remote app management so IT doesn’t have to be in possession of the device to troubleshoot it. The other benefits of MAM are a one-time setup and minimal IT admin intervention with no steps needed by the user. Here are all the important ways MAM can simplify the process of mobile app management for all types of enterprises.

What is Mobile Application Management (MAM)?   

Mobile application management (MAM), or mobile app management, often refers to software tools and services that are capable of distributing and managing apps on mobile devices without having to manage the entire device. Features include installing, deleting, and updating the applicaitons on corporate and personal smartphones and tablets. In addition, MAM is also capable of managing the app licenses, setting up permissions such as role-based access and configuration settings to comply with corporate security policies within the management system. 

IT teams are able to obtain precise control over applications on many types of devices with MAM while minimizing the impact on the end user’s experience. Without violating the users’ privacy rights or personal property, IT admins can customize and stage app update rollouts based on various business needs. For example, if you were to update your own company app on employee’s devices, through the admins console, you can select a percentage of your choice to release an app update, and gradually increase the percentage over time until 100%.

Moreover, protecting your fleet of devices against unforeseen technical errors is essential to effectively update apps on company devices. MAM also allows businesses to have their own in-house app library.

IT admins can quickly replace malfunctioning apps with “Forced Installation”. And for unmanned devices, updates and downloads can be done remotely so technicians aren’t required to travel onsite.

Related article: Beginner’s Guide: Application Management Services for Android

3 ways MAM makes customer app management easier

In addition to the benefits of using MAM to remotely schedule your apps to auto-update and avoid technical issues during business hours, IT managers can maintain apps and services that their company provides to their clients and customers.

Providing instant technical support can increase your customer satisfaction rate and improve the user experience. And you can automatically cancel the installation or update if compatibility errors happen during the process. 

Here are 3 ways MAM empowers app management for customers and clients:

1. Staged app rollouts

Staged rollouts is one of the features offered in AirDroid Business – AMS that allows admins to release app updates gradually and remotely according to different dimensions, such as percentage, locations, device types, and groups. It allows you to analyze and test out your updates with only a selected groups of devices. Most importantly, this can help to minimize the number of affected devices as well as to prevent complete device malfunctions when you need to update apps across more than 50 mobile devices at the same time.

In addition, with staged rollouts, you are able to schedule release at the final step of the app release setup process, it should give you the ability to clearly review your apps usage data and the release completion across your organization. Not to mention that, it also comes with force installation capabilities that can automatically install and update apps on unattended remote android devices; no access permission needed and can be done within a minute! This help to quickly resolve a device problem without having to pay a visit to the device location for troubleshooting.

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2. Enterprise app library

Having your own enterprise app library is essential for managing your collection of custom apps. This helps organize apps into different categories, securing control over all of your enterprise applications while ensuring your employees having the most updated apps installed in their devices.

When you have a range of devices in the field, AirDroid Business’s Application Management Service (AMS) feature allows you to upload an installation package (APK) and customize app details, create different language sets, and add documentations of changes for each update. You can also customize your apps to display your branding, such as the app’s name, icon, launching page, and even the images on the user interface. Furthermore, having to display your brand’s image across all of your displaying devices, employee devices, or even your end users’ devices is a great way to expose your brand in the public to increase brand recognition.

in-house app library
In-House App Library

3. Prevent data loss and enforce compliance

Your IT team can use MAM to revert changes or automatically cancel installation or updates when unforeseen technical error occurs. For software service providers, this functionality allows for immediate technical support, which leads to greater productivity and customer satisfaction. IT support agents are able to perform troubleshooting through the online portal and to many devices at once; without having to be on-site or troubleshoot device to device.

Not only that, but having the ability to revert changes also helps to prevent non tech savvy users from tampering the device or changes made by mistake to further ensure mobile app security. Sometimes a careless small mistake can result in irreversible harm if not spotted early enough, so with MAM, it actually saves the latest changes, that way you can select the previous version to revert it back to if the current one contains bad errors that are not able to be fixed right away and is required to be removed as soon as possible.

Moreover, IT admins can also choose to only release applications that are relevant to the user to minimize the risk of device malfunctions and in compliance with company policy. Some alterations for the app may be designed only for a specific group of members or could only be compatible for certain device models and OS version such as Samsung with Android 7 or Xiaomi with Android 9, etc.

MDM and MAM: The ultimate solution for IT managers

Having MAM integrated within an MDM solution is ideal for allowing IT managers to do everything in one place. MDM and MAM work together to help IT managers easily schedule app updates on large fleets of devices. AirDroid Business offers AMS as part of its MDM software, along with device management features such as assigning devices to different groups based on specific criteria.

With MAM and MDM combined, IT managers get more flexible customization and control over updates, the ability to monitor status in real-time, and remote access for troubleshooting. For example, if an update fails, the IT manager can remotely connect to a device to evaluate the issue before attempting another batch update.    

Today’s enterprises need professional mobile application management capabilities to maintain a range of devices out in the field. If you’re providing services to clients or customers, the ability to provide instant support is imperative. Preventing unforeseen technical errors during app installations and updates is also crucial.  

AirDroid Business’s Application Management Service (AMS) gives your IT team the ability to create and update custom enterprise applications. AMS comes standard with AirDroid Business’s Enterprise plan. It can also be purchased as an add-on to AirDroid Business’s Basic or Ultimate plan.

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