How Mobile Application Management (MAM) Helps with App Updates?

app updates and management airdroid business

IT administrators can securely deploy and manage mobile applications on company smartphones and tablets using Mobile Application Management (MAM). In contrast to Mobile Device Management (MDM), MAM’s primary task is to distribute and manage apps to employees, business partners, and customers without having to access their entire device. IT admins can control the delivery and policies of enterprise apps and organize them by category in-house app libraries.

The use of enterprise apps is rapidly growing with the increasing number of organizations transforming into mobile-first work environments. From deleting to installing and updating, whatever size enterprise you have, MAM is essential to ensure all mobile devices are running the right apps with the latest version in adherence to the company’s policies.

MAM enables efficient remote app management so IT doesn’t have to be in possession of the device to troubleshoot it. The other benefits of MAM are a one-time setup and minimal IT admin intervention with no steps needed by the user. Here are all the important ways MAM can simplify the process of mobile app management for all types of enterprises.

What is Mobile Application Management (MAM)?   

IT teams are able to obtain precise control over applications on many types of devices with MAM while minimizing the impact on the end user’s experience. Without violating the users’ privacy rights or personal property, IT admins can customize and stage app update rollouts based on various business needs.

Protecting your fleet of devices against unforeseen technical errors is essential to effectively update apps on company devices. MAM also allows businesses to have their own in-house app library.

IT admins can quickly replace malfunctioning apps with “Forced Installation”. And for unmanned devices, updates and downloads can be done remotely so technicians aren’t required to travel onsite.

3 ways MAM makes customer app management easier

In addition to the benefits of using MAM to remotely schedule your apps to auto-update and avoid technical issues during business hours, IT managers can maintain apps and services that their company provides to their clients and customers.

Providing instant technical support can increase your customer satisfaction rate and improve the user experience. And you can automatically cancel the installation or update if compatibility errors happen during the process. 

Here are three ways MAM empowers app management for customers and clients:

1. Staged app rollouts

Test and customize app releases and updates with staged rollouts. Analyze and try out your updates with only a select group of devices. When it’s time to roll out all the final updates, you can use parameters like by percentage, by locations, by devices, or by device groups for a streamlined process. In case any potential app issues occur, this helps minimize the number of affected devices.

Scheduling the release of an app at the final step of the app release setup process should give you the ability to clearly review your apps usage data and release percentage. Force installation capabilities automatically install and update apps on unattended remote android devices.

2. Enterprise app library

Having your own enterprise app library is essential for managing your collection of custom apps. It helps organize all of your apps into different categories, securing control over all your enterprise applications.

When you have a range of devices in the field, AirDroid Business’s Application Management Service (AMS) feature allows you to upload and customize app details, create different language sets, and add changes and notes for each update. You can also customize your apps to display your branding, such as the app’s name, icon, launching page, and user interface images.

3. Prevent data loss and enforce compliance

Your IT team can use MAM to revert changes or automatically cancel installation or updates when there are unforeseen technical errors. For software service providers, this functionality allows for immediate technical support, which results in greater productivity and customer satisfaction.

IT admins can also choose to only release applications that are relevant to the user to minimize the risk of device malfunctions and in compliance with company policy.  

MDM and MAM: The ultimate solution for IT managers

Having MAM integrated within an MDM solution is ideal for allowing IT managers to do everything in one place. MDM and MAM work together to help IT managers easily schedule app updates on large fleets of devices. AirDroid Business offers AMS as part of its MDM software, along with device management features such as assigning devices to different groups based on specific criteria.

With MAM and MDM combined, IT managers get more flexible customization and control over updates, the ability to monitor status in real-time, and remote access for troubleshooting. For example, if an update fails, the IT manager can remotely connect to a device to evaluate the issue before attempting another batch update.    

Today’s enterprises need professional mobile application management capabilities to maintain a range of devices out in the field. If you’re providing services to clients or customers, the ability to provide instant support is imperative. Preventing unforeseen technical errors during app installations and updates is also crucial.  

airdroid business free trial

AirDroid Business’s Application Management Service (AMS) gives your IT team the ability to create and update custom enterprise applications. AMS comes standard with AirDroid Business’s Enterprise plan. It can also be purchased as an add-on to AirDroid Business’s Basic or Ultimate plan.

Get a free 14-day trial of AirDroid Business and let your IT team test it out to see if it’s right for your enterprise.      

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