One of the aspects we appreciate about digital signage is that it promotes fairness. Unlike social media, pay-per-click (PPC), and online advertising, where coverage is often determined by budget, digital signage allows businesses of all sizes to compete equally. With digital signage, the cost of setting up and rolling out is determined by the number… Read More>>
Digital Signage in 2022: Why is it so important for modern businesses?
Tuesday, February 8, 2022
According to Screen Influence, “Digital signage has a 47.7% effectiveness on brand awareness.” So, what is digital signage? Digital Signage for business is a format for the dissemination of digital content broadcast through different types of screens. As we begin to face the evolution of advertising, we know more often now that consuming through screens,… Read More>>
A Retailer’s Guide to Crafting an Effective Mobile Marketing Strategy
Wednesday, September 22, 2021
Mobile marketing is growing. In fact, over 50% of all online traffic is now sourced from mobile phones. Yet many retailers are failing to craft an effective mobile marketing strategy. They haven’t even got started. With mobile commerce sales projected to hit $432.24 billion by 2022, it’s time for retailers to secure a piece of… Read More>>
10 Reasons Businesses Need a Mobile App in 2022
Tuesday, August 24, 2021
These days, we all have our smartphones glued to our hands. We wouldn’t say that we are addicted, as they do provide leisure and are convenient, but sometimes we depend on them a bit too much. For most businesses, creating a mobile app is the most blatant following step in their multichannel marketing plans. It’s… Read More>>
10 Exciting ways Digital Signage can Improve your Business
Thursday, April 15, 2021
Digital signages are everywhere – you drive down the road, visit your favorite restaurant, go to a bank or a school, or head down to pick or drop someone at the airport – you will see different brands utilizing digital technology to promote themselves. What is digital signage? Digital signage – a part of signage… Read More>>
The Ultimate Mobile Marketing Guide for Businesses to Thrive
Wednesday, March 10, 2021
While the age of the desktop PC or Mac will never fully pass, it’s safe to say that mobile internet use has superseded these appliances. Consumer web browsing is now dominated by smartphones and tablets, with an increasing audience absorbing their online content on the move. This, naturally, means that any business will need to… Read More>>
8 Marketing Automation Tips to Convert More Today
Friday, February 12, 2021
If there is one Godsend in the business world, it’s marketing automation. Small business marketing automation, especially. Digital workplaces are evolving and to be able to let go of some of the tasks that can slow a business leader down and automate them makes a business far more efficient and productive, more than it ever… Read More>>
7 Ways to Use Mobile Marketing to Grow Your Business in the Digital Age
Thursday, February 4, 2021
We’re all addicted to our mobile phones. It’s a fact of this new age. They’re a piece of technology we cannot do without and one that has revolutionized the way we do business. Whether it’s e-commerce or the traditional route to market, mobile marketing is the future. Promoting your brand and selling your products via… Read More>>