Are you unfamiliar with the word IoT? It’s OK to not be.
You may seem to be alienated from the word initially, but you have been associated with it for a long time. It was coined by Kevin Ashton in 1999, where he described it as a technology connecting numerous devices.
Well, we may not have thought then, but now, IoT has significant importance in our lives and in different industries.
What is IoT?
IoT (Internet of Things) connects various systems and devices, which eventually make your life easier and comfortable. Imagine ‘smart homes’ that have all kinds of intelligent and wireless technology. Any item embedded with technology falls under IoT- from a pacemaker implanted inside your body to a WiFi camera.
Does it have any benefits? Honestly, tons!
IoT devices monitor your house, stream videos, take food orders, deliver food recipes to your phone, turn lights on and off, and control thermostats, refrigerators, and other devices. The goal of the Internet of Things is to improve efficiency through real-time response without human intervention.
Almost every industry has adopted IoT, and it is booming, especially in social media. It offers a convenient method to access, analyze, and gather social media data in less time. By accumulating information, enterprises and entrepreneurs can make an informed decision for their units.
To make the topic clear, you need to dig deep and understand how this works. Here’s the guide that will give you profound and perceptive insights into IoT and its connection to social media monitoring.
The birth of a new era in social media
Social networks have evolved tremendously in a decade, connecting people from all parts of the globe. The number of users will soon take a steep rise with the future wireless service and computing networks.
The blend of smart objects and social media introduces alternative interactions and promises to build a brighter world with IoT devices.
Different algorithms will be fused together to establish social relationships with objects, and AI methods will be adopted to reinforce effective communication. The main objective is to separate humans and objects, stressing to have healthy social interactions.
In the future, different services will be linked to these smart objects, such as systems designed to reduce energy consumption and more. These objects need to have social interactions based on their activities, interests, and profiles to achieve such goals.
Social media companies are imbibing new strategies where smart objects will be interconnected to digital mediums, which will automatically aid in posting posts and shares. Marketers and influencers can reach more and more people who haven’t seen the posts earlier. When IoT devices are fused with social media, marketers identify new opportunities and prospects and take advantage of new emerging channels.
This is why social media monitoring has been introduced to optimize insight data and direct them towards social media marketing. This will assist the companies in making bolder choices and bring in effective changes with the departments.
For instance, if audiences are not clicking on any Facebook ad, the marketers come to know about it and tweak changes to make the ad clickable.
In a nutshell, companies and businesses will gain excellent opportunities to shine and thrive soon because they can tap into unexplored data and resources and utilize them to the fullest. The monitoring tools further help a brand establish a web presence and emphasize its name in the market.
How is IoT changing the social media landscape?
With no time, IoT has captured the social giants and organizations. The increased connectivity between devices, systems, and humans are forcing companies to bring in new technologies and superior communication tactics to reach more customers and clients.
The technologies form an intelligent network that extracts valuable information online, which can be directed to enrich the marketing strategies and bring sales. Features like radio frequency identification (RFID), power conservation, sensors, and collection devices offer advanced and smart facilities.
Keeping these new technologies in mind, engineers are developing cloud-based applications and machine learning technology to help you use the devices to the fullest. To discover how IoT is changing the social media landscape, read on.
It aims to build a better business
When it comes to business, the first and foremost rule is to establish communication with clients and customers. However, in a competitive marketplace, you need to stand out even in the communication department. It would be best if you had some real-time engagement to stand out from others.
As more and more devices are becoming a part of the IoT universe, entrepreneurs, marketers, and strategists can gather a tremendous amount of information.
Through constant monitoring and analyzing customers’ behavior, businesses get to know their likes and dislikes. Most importantly, you learn how people interact with the world and create experiences that can amplify communication.
It intends to form a better rapport with clients/customers
Engineers and developers generate technologies and software that help survey social media networks and get deeper insights into the analytics. Through a pool of data, organizations get the opportunity to develop stronger bonds with targeted customers, find out ways to enrich their visibility and establish a robust foothold in the market.
When you dig deep into social networking sites, you would find big resourceful data that can guide you to build future strategies. Almost 50.64% of the population uses social media, and out of 4.57 billion Internet users, 83.36% are active.
Facebook and Twitter have almost 1.88 billion and 186 million active users, respectively. Hence, tapping into these platforms will provide you with the essential knowledge to help you build effective channels to reach customers and increase your audience.
It will bring changes in privacy
With too much data involved, people assume that social media privacy may take a U-turn. However, some believe that there will be no privacy. Despite all the claims, technological advancements will urge people to understand the digital spheres better. More likely, people will take part in social media surveys and talk about big and small changes.
When this occurs, systems will geographically target the people and bestow them the specified media messages, automatically sharing the information with the IoT. On the other hand, people will learn to make wise and clear choices, controlling or limiting who can see their messages.
Privacy will not be dead, but people will become more aware of sharing crucial information. In time, monitoring social media will become a skillful practice directed towards a business’s growth and sustainability.
Social media and IoT- a perfect pair!
Though IoT helps to live a smarter life, it has also made businesses easier. Earlier marketers did not have access to different kinds of data and information available in the market. But, with IoT, things seem pretty uncomplicated and exciting. By keeping a tab on consumers’ behavior, lifestyle, demography, and psychology, a lot can be discovered within seconds!
If you are seeking an efficient way to analyze social media information, nothing can beat the IoT experience. When IoT devices are connected to social media tools, you get valuable details to move forward in your business.
For the last ten years, people have been connecting globally through these social media networking sites. It has never crossed anyone’s mind that these connections can lead to some crucial inputs. In the upcoming years, organizations plan to connect individuals to devices and get all the necessary statistics they need.
Recently, Facebook has declared its partnership with a home security company, Chamberlain and Roost. The latter has already rolled out the Parse platform for the Internet of things devices. Here’re a few more examples of how IoT is helping in social media monitoring.
- Visible and Radian6, SaaS providers, have shifted to social media monitoring to gather facts and deliver those to customers in real-time using IoT devices.
- N&W, a clothing line, is soon to introduce visual recognition of buyers. This feature will collect data from the customers’ past choices, orders, food habits, and demographic data. These pieces of information can be gathered through social media monitoring.
- Apotek, a Swedish pharmacy, is promoting digital ads, which reach people selectively based on their likes and dislikes.
- Do you know Disney is also using IoT for their MagicBands? These are RFID-based that allow guests to access Disney parks, reserved rides, pay for items, and more.
By understanding guests’ likes and dislikes with media tools, Disney evaluates how guest interactions can be done in the future. The team is planning to see how visitors react to the immediate surroundings inside the park.
- The maker of WeChat, Tencent, is working with Alva Networks, a cloud provider, to make an operating system that connects all devices. It can also find out how users can have power over their surroundings with WeChat’s aid.
- Life360 is another social app that helps in focusing on connecting friends and family and has also adopted IoT-enabled tools for social screening. It allied with Nest to add security devices to its app.
What does the future hold?
Combining social media and IoT gives birth to SIOT, which means a stronger attachment of people with their devices. The Internet of Things isn’t about just connecting devices and tools; it’s also about provoking users to dive into social media surveys, talk about their favorite brands, be open about services, and more.
Social media sites need to be optimized, as well, so that they can get connected to smart devices and allow users to control them. However, a lot needs to be done by the users. If they do not communicate on social media and do not share the details, there can be a problem.
Things can be so more straightforward in the future that you can save people from grave situations like a patient having a cardiac arrest in his/her house. With the help of IoT-integrated tools, a WhatsApp text or Facebook message can be sent to his nearby friends and family.
The way things are turning, it seems that every object will become wireless and can be controlled by a device. Connecting IoT to networking platforms leads to a profound knowledge of analytics, metrics, statistics, and facts that can prove to be a boon for marketers and entrepreneurs.
Overall, this helps in many ways, such as making wise decisions, understanding their target market, evaluating their marketing strategies, knowing how the audiences think, enhancing their products, and more.
Cisco claimed that in 2020 more than 50 billion objects will be connected to the Internet. Though there’s no data to support the numbers, different devices from toys, cameras to lights, and other devices are going wireless. Experts widely believe that this phenomenon is supposed to be called Social 3.0.
As the technologies will use social media channels for communication, companies will find massive opportunities to connect to a brand new demographic in an exciting way. If the companies can work on privacy and security, the world will tremendously benefit from responsible Internet of Things.
As far as smart objects and socially connected mediums are concerned, the possibilities are endless. You already have WiFi tags and routers, IR motion trackers, parking space sensors, digital advertisements, facial recognition technology, shelf weight sensors, gesture recognition software, and countless more!
Today, the Internet of Things is on the way to shaping the world into a better and secure place. Optimizing IoT with social media sites opens more and more locked doors for entrepreneurs, which, in turn, paves the way for social screening applications to leverage the power of Internet-connected objects.
As the world is turning smarter, people are coming up with new, cutting-edge technology to keep up with the fast pacing times. Though security and privacy are questionable, these challenges can be overcome with unique technology and more ingenious solutions.
Undoubtedly, we are entering an age where devices will connect everything in the world. Hence, IoT-embedded tools and social media are going to be everything! IoT will induce a lot of positive changes in the world with infinite potential, connecting humans, objects, businesses globally.